"Holding a Candle to Holiday Traditions"
Olivia Just, Stamford Advocate
"With the dynamics of modern Jewish life changing ... so is the way that families celebrate holidays: nearly 70 percent of interfaith families and 30 percent of Jewish families display Christmas trees in their homes during the holiday season ... There was a desire among Jewish and interfaith families for something traditional yet memorable.
"The idea was very simple, as an alternative to a `Hanukkah bush,' ... we're flipping it on its head a little bit, giving families a really big menorah, and adding other fun customs. It definitely warms up the room."